Pregled bibliografske jedinice broj: 656418
Healthy lifestyle as a marketing basis in wellness tourism
Healthy lifestyle as a marketing basis in wellness tourism // Building Bridges to the Middle East: Challenges and Business Strategies, Proceedings / Fam, Kim-Shyam ; Anwar, Syed ; Yang, Lin (ur.).
Dubai: MAG (Marketing Asia Group), 2013. str. 1-14 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 656418 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Healthy lifestyle as a marketing basis in wellness tourism
Autori
Grbac, Bruno ; Težak Damijanić, Ana ; Šergo, Zdravko
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Building Bridges to the Middle East: Challenges and Business Strategies, Proceedings
/ Fam, Kim-Shyam ; Anwar, Syed ; Yang, Lin - Dubai : MAG (Marketing Asia Group), 2013, 1-14
ISBN
978-0-473-26384-3
Skup
2013 Marketing Asia Group (MAG) Scholar Global Business, Marketing & Tourism Conference
Mjesto i datum
Dubai, Ujedinjeni Arapski Emirati, 11.11.2013. - 14.11.2013
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Healthy lifestyle; Wellness tourism; Tourist consumer behaviour
Sažetak
Health preservation and promotion are becoming more important aspects in consumer behaviour resulting in lifestyle changes of consumers. The purpose of this paper is to explore the relationship between customers’ healthy lifestyle and usage of wellness services. The aims of the paper are 1) to determine the relationship between the importance of wellness as the main travel motive and dimensions of healthy lifestyle and certain characteristics of tourists staying in hotels offering wellness as an additional tourist package and 2) to determine the relationship between using wellness services in a hotel and dimensions of healthy lifestyle and certain characteristics of tourists staying in hotels offering wellness as an additional tourist package. The multidimensionality of the healthy lifestyle was tested using principal components analysis while internal reliability was determined by computing Cronbach's alpha. In order to determine the relationship between healthy lifestyle and characteristics of tourists regarding the importance of wellness as the main travel motive and using wellness services in a hotel logistic regression was used. Health care information and spirituality, as parts of healthy lifestyle, along with travelling party and responders’ age were determined to be important predictors for wellness tourism.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
081-1151212-1454 - Strateški marketing - stvaranje identiteta konkurentnog gospodarstva (Grbac, Bruno, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Rijeka
