Naslov
Corporate Reputation and Shareholder Engagement Impact on Companies' Success in Croatia

Autori
Omazić, Mislav Ante ; Rubčić, Alen

Izvornik
GSTF journal on business review (2010-4804) 2 (2013), 4; 65-71

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
corporate reputation; corporate social responsibility; shareholder activism; stakeholder management

Sažetak
In a business community shareholder activists are often perceived as a group with hidden agenda, whether it is social, economical, environmental, value based or any other. On the other hand this type of activism is becoming an increasingly sophisticated strategy of engagement, which exploits shareholders rights to engage companies on particular issues that are important to them. Although activism can take many forms, shareholders in transitional economies such as Croatian are still showing high level of passivity and inertia. On parallel basis corporate social responsibility (hereafter CSR) as a integrative model is gaining exponential attraction since it is more widely perceived as a new strategic source of competitive advantage. In that sense this paper explores interaction between corporations and one of their most powerful stakeholders, its shareholders. The research within this paper is focused on Croatian companies and is covering several aspects of shareholder activism. In this paper authors are trying to describe reasons behind passive investors' community and why they should act as a more vibrant corrective factor for possibly poor corporate governance.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA