Pregled bibliografske jedinice broj: 651220
Evaluation in public relations - sentiment and social media analysis of Croatia Airlines
Evaluation in public relations - sentiment and social media analysis of Croatia Airlines // Recent Advances in Information Science
Dubrovnik, Hrvatska, 2013. str. 154-160 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 651220 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Evaluation in public relations - sentiment and social media analysis of Croatia Airlines
Autori
Jakopović, Hrvoje ; Mikelić Preradović, Nives
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Recent Advances in Information Science
/ - , 2013, 154-160
Skup
7th European Computing Conference (ECC '13)
Mjesto i datum
Dubrovnik, Hrvatska, 25.06.2013. - 27.06.2013
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
public relations; evaluation; marketing; Croatia Airlines; sentiment analysis; Facebook analysis
Sažetak
This paper is focused on evaluation in public relations and the use of sentiment analysis tools. The authors define the most important characteristics of contemporary PR and how it closely intervenes with marketing profession in the process of evaluation. Sentiment analysis program SentiStrenght and Social Mention are applied for measurement of perception onf Croatia Airlines by passengers. The analysis was conducted on passengers' reviews and it showed revealed that this national airline company is perceived more positively than negatively is seen more in the positive context than negative. The authors also examined Croatia Airlines Facebook page and company's activities of public relations.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
POVEZANOST RADA
Projekti:
130-1301679-1380 - Hrvatska rječnička baština i hrvatski europski identitet (Boras, Damir, MZOS ) ( CroRIS)
130-1301799-1999 - Oblikovanje i upravljanje javnim znanjem u informacijskom prostoru (Tuđman, Miroslav, MZOS ) ( CroRIS)
Ustanove:
Fakultet političkih znanosti, Zagreb,
Filozofski fakultet, Zagreb
