Naslov
The Role of Humanitarian Organization and Marketing in Economic Reconstruction: The Case of Daša

Autori
Grbac, Bruno ; Shultz, Clifford ; Renko, Nataša ; Pavičić, Jurica ; Pecotich, Anthony

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Marketing Challenges in Transition Economies / Lascu, D. ; Catoiu, I. ; Dholakia, N. ; Grossbart, S. - Mangalia : International Sociaty for Marketing and Development, 1997, 219-223

Skup
6th International Conference on Marketing and Development: Marketing Challenges in Transition Economies

Mjesto i datum
Mangalia, Rumunjska, 01.07.1997. - 04.07.1997

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Humanitarian Organizations; Marketing; Economic Reconstruction; Daša

Sažetak
In this working paper, the authors discuss the importance of humanitarian organizations to economis reconstruction in Croatia, a formerly socialist country that has been through a five-year period of war activity (1991-1995). Social marketing processes and non governmental organizations (NGOs) have been instrumental to reconstruction. The Case of the Daša organization is discussed here to illustrate the role and effectiveness of NGOs in facilitating the reconstruction process. The authors suggest this case may be used as a model for NGO involvment in transition economies and/or in the countries affected by war of other extreme conditions.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA