Naslov
Research on the strategy of multinational enterprises : key approaches and new avenues

Autori
Dabić, Marina ; Gonzalez-Loureiro, Miguel ; Furrer, Olivier

Izvornik
BRQ Business Research Quarterly (2340-9436) 17 (2014), 2; 129-148

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
MNE; strategy; literature review; multiple correspondence analysis; co-evolutionary theory

Sažetak
Over decades, research on multinational enterprises' (MNEs) strategies has been anchored in internalization theory. Strongly grounded in transaction cost economics to explain foreign marketentry, it hardly explains how MNEs can build and sustain a competitive advantage.Thus, this paper aims at understanding how the nature of strategic thinking has influenced the research in the field of MNEs' strategy. A content analysis of 1, 116 papers was conducted. The intellectual structure and dynamics of research to date are provided, without losing sight of the key foundations of strategy and strategic management. The links between human capital and knowledge are the factors on which to underpin the explanation of the MNEs' strategies and support the coevolving theory. This theory is a promising avenue of research under the umbrella of RBV and KBV approaches. The context-dependency of strategy implies that different contexts require different approaches. Accordingly, we provide insights for future research by combining main schools of strategy thought.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA