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Pregled bibliografske jedinice broj: 647840

• Audience Research Methodologies: Between Innovation and Consolidation

• Audience Research Methodologies: Between Innovation and Consolidation / Patriarche, Geoffroy ; Bilandzic, Helena ; Jensen, Jakob Liina ; Jurišić, Jelena (ur.). London : Delhi: Routledge, 2013 (zbornik)

CROSBI ID: 647840 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
• Audience Research Methodologies: Between Innovation and Consolidation

Urednik/ci
Patriarche, Geoffroy ; Bilandzic, Helena ; Jensen, Jakob Liina ; Jurišić, Jelena

Vrsta, podvrsta i kategorija knjige
Uredničke knjige, zbornik, znanstvena

Izdavač
Routledge

Grad
London : Delhi

Godina
2013

Stranica
253

ISBN
978-0-415-83435-3

Ključne riječi
communication; mass media; audience; audience research; methodology

Sažetak
This book describes different developments and strategies for diversification, integration and triangulation of methods for audience research in an increasingly complex media environment. It also bring the focus on the evaluation of methodological developments that seek to further reconcile the perspectives of the researched and those of the researchers. Further, it addresses particular methodological issues related to the study of the very popular phenomenon of social network sites (SNS).

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti



POVEZANOST RADA

Projekti:
226-0000000-3523 - Znanstvena komunikacija: uloga znanstvene zajednice i razvoj kurikuluma (Jergović, Blanka, MZOS ) ( CroRIS)

Ustanove:
Fakultet hrvatskih studija, Zagreb

Profili:

Avatar Url Jelena Jurišić (urednik)

Citiraj ovu publikaciju:

• Audience Research Methodologies: Between Innovation and Consolidation / Patriarche, Geoffroy ; Bilandzic, Helena ; Jensen, Jakob Liina ; Jurišić, Jelena (ur.). London : Delhi: Routledge, 2013 (zbornik)
Patriarche, G., Bilandzic, H., Jensen, J. & Jurišić, J. (ur.) (2013) • Audience Research Methodologies: Between Innovation and Consolidation. London : Delhi, Routledge.
@book{book, year = {2013}, pages = {253}, keywords = {communication, mass media, audience, audience research, methodology}, isbn = {978-0-415-83435-3}, title = {• Audience Research Methodologies: Between Innovation and Consolidation}, keyword = {communication, mass media, audience, audience research, methodology}, publisher = {Routledge}, publisherplace = {London : Delhi} }
@book{book, year = {2013}, pages = {253}, keywords = {communication, mass media, audience, audience research, methodology}, isbn = {978-0-415-83435-3}, title = {• Audience Research Methodologies: Between Innovation and Consolidation}, keyword = {communication, mass media, audience, audience research, methodology}, publisher = {Routledge}, publisherplace = {London : Delhi} }

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