Naslov
Media Coverage of Higher Education Reform in Croatia: The Case Study of Morning Paper (Jutarnji list)

Autori
Hromadžić, Hajrudin

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, znanstveni

Skup
Cultural Memory

Mjesto i datum
Skopje, Sjeverna Makedonija, 05.09.2013. - 06.09.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Nije recenziran

Ključne riječi
media; neoliberalism; political economy; Morning Paper (Jutarnji list); high education

Sažetak
The paper explores relationships between political and economic policies and the role of the media in promoting neoliberal ideology in a post-socialist transition context, and its social implications. We follow the argument that the media represent a field of constant struggle for hegemonic domination. It is a complex meeting point of economic, political and social class determinants in which particular (mainstream) media are used in order to serve the financial, commercial, ideological, and other interests of social elites. In doing so, the media are powerful actors in the promotion of certain ideological lines, and useful tools in the politics of denunciation and exclusion of those social actors and trends that represent some form of opposition - that practically disturb the promotion of the earlier mentioned hegemonic politics, and actively oppose them. So, we testify about class battles. The research focuses on the analysis of the daily newspaper Morning Paper (Jutarnji list) published by the media corporation Europe Press Holding (EPH) in Croatia, and its role in the above mentioned processes. This media corporation and its newspapers were established to serve as effective tools in the promotion of the supposedly unquestionable historical inevitability of neoliberal reforms in the transition period. At the same time, EPH media constantly defame social actors who actively oppose the mentioned economical, political, and social trends, regardless of their social position: they can be class-socially de-favored workers, farmers, health care workers, students, members of the academic community or civil-society activists - all those social actors who are fighting to defend the public good or values in various ways. More specifically, the research will explore the coverage of Morning Paper regarding the higher education reform in Croatia known as the Bologna process, characterized by a process of commercialization (among other aspects) which is a part of more general trends in which public wealth is privatized. The focus of the analysis will be placed on the period from 2009-2010, during the student’s blockade of Croatian universities. The paper will present the preliminary results of research that is a part of a larger project.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti, Sociologija

POVEZANOST RADA