Naslov
RETAILING WHICH FUNCTIONS TOWARDS RAISING THE QUALITY OF THE CROATIAN TOURIST SUPPLY

Autori
Knego, Nikola

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
“Tourism and Transution” / Vrtiprah, Vesna - Dubrovnik : Faculty of Tourism and Foreign Trade, Dubrovnik,, 2000, 179-201

Skup
International Scientific Conference “Tourism and Transution”

Mjesto i datum
Dubrovnik, Hrvatska, 22.11.2000. - 24.11.2000

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
retail trade; tourist supply; quality of tourist supply; retailing structure

Sažetak
The retail trade is one of the segments which function towards creating the tourist supply of every tourist country. Its role in the Croatian tourist supply is inadequate. We look into the reasons for this state of affairs, as well as what could spur a change in the role played by retailing in the tourist supply. Significant structural changes have occurred in Croatian tourism over the last ten years ( 1990-99). We look into and specify the exceptionally unsatisfactory factors which influence the material position of Croatian retailing. These are: the lowered purchasing power of Croatian consumers, the significantly reduced tourist market, and the shortened main tourist season, as well as the outflow of Croatian purchasing power to the retailing markets of neighbouring countries. The paper deals with the material-technical foundations of Croatian retailing. It is the prerequisite which enables the extension of retailing services. The state of the material-technical understructure in Croatian retailing influences the quality of the services extended in retailing. We shall use a comparative analysis for demonstrating the retailing structures of some tourist countries which are of interest to us. We will examine the trends which are the long-term development features of modern European retailing structures. Some features of these trends are still gradually and slowly overriding the Croatian retail market. The intensive presence of such trends on the Croatian retail market functions towards raising the quality of Croatian retailing to a higher level.

Izvorni jezik
Engleski

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