Naslov
Destination Competitiveness Focused On The Development Of Equestrian Tourism In Croatia

Autori
Demonja, Damir ; Gredičak, Tatjana ; Stamenković, Igor

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Contemporary Trends in Tourism and Hospitality, 2013, Peace, Culture and Tourism. Collection of Papers / Mimica-Dukić, Neda - Novi Sad : Departman za geografiju, turizam i hotelijerstvo Prirodno-matematičkog fakulteta Univerziteta u Novom Sadu, 2013, 153-160

ISBN
978-86-7031-310-1

Skup
Contemporary Trends in Tourism and Hospitality, 2013, Peace, Culture and Tourism.

Mjesto i datum
Novi Sad, Srbija, 26.09.2013. - 27.09.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Croatia; marketing; strategy; destination; equestrian tourism

Sažetak
The main objective of the marketing strategy is to build sustainable competitive preferences. Possible sources of competitive preferences are in relation to the product, price, advertising, human resources and legal requirements. In order to realize the set objectives, effective strategic marketing management destination that is focused on the development of equestrian tourism it should provide answers to the many and varied issues/questions. Some of them are, for example, where, how, in what time and to whom compete, what to offer tourists, guests and visitors, and at what price, who’s needs to satisfy, and others. The article briefly presents development importance and current state of equestrian tourism in Croatia and discusses approach to effective strategic marketing management of tourism destination that is focused on the development of equestrian tourism as a form of rural tourism in Croatia.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Etnologija i antropologija

POVEZANOST RADA