Naslov
Transition in the Croatian Economy and Tourism: Problems and Possible Solutions

Autori
Benić, Đuro

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Marketing in a Global Economy / Van Gorp Cooley, F: - Buenos Aires : American Marketing Association and Universidad Torcuato Di Tella, 2000, 225-233

Skup
Marketing in a Global Economy, The International Marketing Educators’ Conference

Mjesto i datum
Buenos Aires, Argentina, 28.06.2000. - 01.07.2000

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
transition; economy; tourism; strategic marketing; product quality

Sažetak
There are numerous problems in the transition of the Croatian economy, but the central problem is low enterprise efficiency, as it is on the whole so it is with tourism. The basic goal of the Croatian economic policy, has to be in the improvement of enterprise efficiency. The war in Croatia did not cause but rather intensified the crisis of Croatian tourism already started at the end of the eighties, and which was the result of the Croatian tourist supply not being adapted to the demand of the international tourist market. For problem solving within the hotel industry, it is essential to use economic measures in order to stimulate the development and competitive improvement of the hotel industry on the international market. Also, in hotel enterprises there is a need to develop new marketing concepts using strategic marketing which would be based on improving service and product quality.

Izvorni jezik
Engleski

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