Naslov
The Digital Change of Television in a Social Media Environment: The Case of the BBC

Autori
Zuell, Beatrice ; Boras, Damir ; Mikelić Preradović, Nives

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Recent advances in information science : proceedings of the 7th European Computing Conference (EEC '13) / Boras, Damir ; Mikelić Preradović, Nives ; Moya, Fracisco ; Roushdy, Mohamed ; Salem, Abdel-Badeeh M. ; Damij, Nadja - : WSEAS Press, 2013, 276-281

ISBN
978-960-474-304-9

Skup
7th European Computing Conference (ECC '13)

Mjesto i datum
Dubrovnik, Hrvatska, 25.06.2013. - 27.06.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Television ; Digitalisation ; Social Media ; BBC ; Audiences

Sažetak
The Internet has made new forms of participatory communication possible and has increased the amount of interpersonal communication, making possible countless ways for audiences and users to share, discuss, create and collaborate. This new participation of TV audiences in social media leads to an integration of TV consumption within the social media context. The broadcasters are challenged to develop new digital products and services to maintain the relationship with the viewer and to keep their attention, by building social interaction around the program and encouraging them to participate in social media platforms. The confrontation of television with growing social media platforms penetrates the TV world.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

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