Naslov
Social media as a social entrepreneurship networking platform: the case of “social entrepreneurship in Croatia”, a community Facebook page

Autori
Vidović, Davorka ; Odinsky-Zec, Tina Lee ; Perić, Julia

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Social entrepreneurship as a catalyst for social change

Urednik/ci
Wankel, Charles ; Pate, Larry

Izdavač
Information Age Publishing (IAP)

Grad
Charlotte (NC)

Godina
2013

Raspon stranica
319-343

ISBN
978-1623964450

Ključne riječi
social entrepreneurship, social media, Croatia, case study

Sažetak
This chapter deals with emerging phenomena - social media and social entrepreneurship, intending to explore their relations. It is perceived that there is a significant potential in social media to advance development of social entrepreneurship, in particularly referring to networking character of both phenomena. The chapter is focused on the Croatian context and it seeks to interpret the application of the social entrepreneurship theme to a Facebook community page Social Entrepreneurship in Croatia. The page was established in 2009 and has grown to over 1300 members or followers, showing interest in a subject. The pilot survey was organized around this group, soughing to identify their main characteristics. Particular interest was directed to exploring knowledge and behavior in order to see how those aspects correlate with social media around which they are interconnected. Using the online questionnaire, constructed of both open and structured questions, and distributed through the page's communication channels, authors conducted the survey in the Autumn 2012. Due to limitations study faced, such as representativeness of sampling, sample size, reach of online surveys etc., generalization were made very cautiously, and authors warned that those should be held in a process of further review. Results of study showed that social entrepreneurship still remains a confusing phenomenon for a great part of respondents. It is still often mistaken with socially responsible business or is not visible and recognizable in the local communities. Among those who expressed greater interest in social entrepreneurship or even planning to get more involved, very small percentage is regularly using social media tools, in particularly the Facebook page they follow. There is, however, significant potential via social media to raise further knowledge, interest and encourage engagement in the field that remained unused. The study provide insights that may contribute to future development of social media directed towards advancing social entrepreneurship. Furthermore, the research connecting social media and social entrepreneurship in an emerging area, such as Croatia, can help to better illustrate the underlying networks which, thus far, has been a silent partner in development.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Sociologija

POVEZANOST RADA