Naslov
Marketing vs. Games in Secondary School: Is it Secondary School?

Autori
Bedi, Krunoslav ; Žajdela Hrustek, Nikolina

Izvornik
International journal of innovation in the digital economy (1947-8305) 4 (2013), 3; 35-50

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
3D computer game ; Internet marketing ; animation ; multimedia computer interaction ; Advergaming ; In – game

Sažetak
Increase of the Internet users have drastically increased the number of media via which companies promote their products. One of such media are computer games. This paper investigates the perception of secondary school students as to the ads appearing in the games as well as their opinions and the experience they have gathered up to now regarding the advertising in the computer games. The first group of students encountered the term advertising and took part as well in creating a computer game intended to be the main advertising media. The second group did not have such experience. Among other things, the making of the computer game dubbed XcarPerformance was described. The results of the research indicated that the way of advertising in the computer and video games should be changed. Previously acquired knowledge and the present experience in advertising played a crucial role in the perception of advertising.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA