Pregled bibliografske jedinice broj: 640171
Social Media Marketing The new trends in marketing
Social Media Marketing The new trends in marketing // Economic Theory and Practice: Meeting the New Challenges, International Conference Mostar / Markić, Brano (ur.).
Mostar: Ekonomski fakultet Sveučilišta u Mostaru, 2011. str. 407-420 (predavanje, domaća recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 640171 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Social Media Marketing The new trends in marketing
Autori
Ružić, Ivan ; Biloš, Antun ; Kelić, Ivan
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Economic Theory and Practice: Meeting the New Challenges, International Conference Mostar
/ Markić, Brano - Mostar : Ekonomski fakultet Sveučilišta u Mostaru, 2011, 407-420
Skup
Economic Theory and Practice: Meeting the New Challenges, International Conference Mostar
Mjesto i datum
Mostar, Bosna i Hercegovina, 11.11.2011. - 12.11.2011
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Domaća recenzija
Ključne riječi
Social networks; new media; marketing on social networks; Web 2.0.
Sažetak
No matter what field of activity a company belongs to, its task is always to be at the same place where its consumers are. Among other places, consumers can be nowadays found also on social networks. The development of social networks has led to new economy trends, new roles in business and new functions of business entities that did not exist until recently.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Osijek
