Pregled bibliografske jedinice broj: 638227
The perception, attitudes and behavior of Zagreb’s teens to apparel brands and their loyalty - Are Zagreb’s teens “crazy” about clothing brands?
The perception, attitudes and behavior of Zagreb’s teens to apparel brands and their loyalty - Are Zagreb’s teens “crazy” about clothing brands? // Book of Proceedings, Part II, 1st International M-Sphare Conference For Multydisciplinarity in Science and Business, 4th-6th October 2012, Dubrovnik, Croatia / Vranešević, Tihomir ; Peručić, Doris ; Mandić, Miroslav ; Hudina, Boris (ur.).
Zagreb: Accent Press, 2012. str. 523-534 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 638227 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The perception, attitudes and behavior of Zagreb’s teens to apparel brands and their loyalty - Are Zagreb’s teens “crazy” about clothing brands?
Autori
Stracenski Kalauz, Maja ; Vranešević, Tihomir ; Tratnik, Miroslav
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Book of Proceedings, Part II, 1st International M-Sphare Conference For Multydisciplinarity in Science and Business, 4th-6th October 2012, Dubrovnik, Croatia
/ Vranešević, Tihomir ; Peručić, Doris ; Mandić, Miroslav ; Hudina, Boris - Zagreb : Accent Press, 2012, 523-534
ISBN
978-953-7930-00-04
Skup
International M-Sphere Conference For Multydisciplinarity in Science and Business, October, 4th-6th 2012, Dubrovnik, Croatia
Mjesto i datum
Dubrovnik, Hrvatska, 04.10.2012. - 06.10.2012
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
younger teenagers; clothing; brand; attitudes and buying behaviour; loyalty
Sažetak
This paper focuses on the perception, attitudes and behaviour as building parts of phenomenon of loyalty. Specifically, this paper encompasses behaviour and attitudes of costumers to clothing brand(s) of T-shirts, jackets and trousers and clothing brand loyalty among younger teenagers age 13 and 14 year olds as a specific costumers segment with their characteristics. On the methodical platform of the model of measuring loyalty of younger teenagers to the clothing brands (Stracenski Kalauz, 2010.) this paper aim is to find out which clothing brands younger teenagers know, buy, love and which brands their pears buy and to which they are and wish to be loyal. The survey data was conducted among Zagreb`s (Croatian) younger teenagers (N=179), both genders, aged 13 or 14 years old. Respondents-younger teenagers (N=179) new 132 clothing brands (names) and the main results showed that younger teenagers love and are loyal to Nike, Adidas and Benetton.
Izvorni jezik
Engleski
Znanstvena područja
Tekstilna tehnologija, Poljoprivreda (agronomija), Ekonomija
POVEZANOST RADA
Projekti:
178-1782223-2216 - Zadružno organiziranje u jačanju konkurentnosti obiteljske poljoprivrede (Mikuš, Ornella, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb,
Agronomski fakultet, Zagreb
