Naslov
Determining travel motivations of wellness tourism

Autori
Težak Damijanić, Ana ; Šergo, Zdravko

Izvornik
Ekonomska misao i praksa : časopis Sveučilista u Dubrovniku (1330-1039) 22 (2013), 1; 3-20

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
travel motives ; wellness tourism ; wellness services

Sažetak
Wellness tourism is a relatively a new form of tourism based on special interest of consumers. In order to create appropriate marketing strategy it is necessary to better understand travel motive of this segment. The purpose of this paper is to explore travel motives in the context of wellness tourism. The aims of this paper are twofold: 1) to determine how well the general proposed structure of push and pull motivational factors applies to tourists who consider wellness services as important pull factor and 2) to examine relation among travel motives and various sociodemographic and travel characteristics of tourists who consider wellness services as important pull factor.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA