Pregled bibliografske jedinice broj: 635822
Websites as Tool for Promotion of Health Tourism Offering in Croatian Specialty Hospitals and Health Resorts
Websites as Tool for Promotion of Health Tourism Offering in Croatian Specialty Hospitals and Health Resorts // Recent Advances in Business Management & Marketing / Vrdoljak Raguz, Ivona ; Roushdy, Mohamed ; Salem, Abdel-Badeeh M. (ur.).
Dubrovnik, Hrvatska: WSEAS Press, 2013. str. 265-270 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Websites as Tool for Promotion of Health Tourism
Offering in Croatian Specialty Hospitals and
Health Resorts
Autori
Lončarić, Dina ; Bašan, Lorena ; Jurković, Martina
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Recent Advances in Business Management & Marketing
/ Vrdoljak Raguz, Ivona ; Roushdy, Mohamed ; Salem, Abdel-Badeeh M. - : WSEAS Press, 2013, 265-270
ISBN
978-960-474-306-3
Skup
1st International Conference on Management, Marketing, Tourism, Retail, Finance and Computer Applications (MATREFC '13)
Mjesto i datum
Dubrovnik, Hrvatska, 25.06.2013. - 27.06.2013
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
website ; promotion ; health tourism ; specialty hospitals ; spa ; health resorts ; Croatia
Sažetak
In order to determine the level of application of current technology in communication with the market, so as to deal with more extensive health tourism, a content analysis of websites of specialty hospitals and spas in the Republic of Croatia was conducted. It was observed that specialty hospitals and health resorts do not sufficiently use the full potential of websites as a communicational channel for the purpose of advertising their health tourism offer.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
