Pregled bibliografske jedinice broj: 634850
Implicit Social Networking for Mobile Users: Data Monetization for Telcos through Context-Aware Services
Implicit Social Networking for Mobile Users: Data Monetization for Telcos through Context-Aware Services // Proceedings of the 12th International Conference on Telecommunications / Pripužic, Krešimir ; Banek, Marko (ur.).
Zagreb: Sveučilište u Zagrebu, 2013. str. 163-170 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 634850 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Implicit Social Networking for Mobile Users: Data Monetization for Telcos through Context-Aware Services
Autori
Smailović, Vanja ; Galetić, Vedran ; Podobnik, Vedran
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 12th International Conference on Telecommunications
/ Pripužic, Krešimir ; Banek, Marko - Zagreb : Sveučilište u Zagrebu, 2013, 163-170
ISBN
978-953-184-175-7
Skup
12th International Conference on Telecommunications
Mjesto i datum
Zagreb, Hrvatska, 26.06.2013. - 28.06.2013
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
implicit social networking; data monetization; context-aware service; context-aware ad-hoc social networking platform
Sažetak
Implicit social networking provides a goal- oriented platform for information retrieval and value-added interaction between telecom operators and their users. Implicit social networks can group users based on certain criteria by utilizing user preferences in a novel fashion, providing an innovative medium for upgrading existing, as well as developing new social networking services. This paper proposes the Ericsson Implicit Social Networking, a location-aware implicit social networking platform for mobile users. Using this platform, telcos can maximize their revenue potential by utilizing stored user data, an approach called data monetization. Mobile users equipped with a smartphone can use the Ericsson Implicit Social Networking platform through a myriad of context-aware services. After users install and activate a client application, they are able to receive personalized information, offers and content – e.g. movie recommendations, discounts for customer loyalty, songs and tickets for events by their favorite artist. One such service, the proof-of-concept application named the Focused Viral Marketing, is available for users possessing Android-based smartphones.
Izvorni jezik
Engleski
Znanstvena područja
Elektrotehnika, Računarstvo, Ekonomija
POVEZANOST RADA
Projekti:
036-0362027-1639 - Isporuka sadržaja i pokretljivost korisnika i usluga u mrežama nove generacije (Matijašević, Maja, MZO ) ( CroRIS)
071-0362027-2329 - Nove arhitekture i protokoli u konvergentnim telekomunikacijskim mrežama (Huljenić, Darko, MZOS ) ( CroRIS)
Ustanove:
Fakultet elektrotehnike i računarstva, Zagreb,
Ericsson Nikola Tesla d.d.
Profili:
Vedran Podobnik
(autor)
