Naslov
The social network is the m(a)ssage: virtual social capital and real world business opportunities

Autori
Bajić, Milan ; Kolarec, Josip ; Jandrić, Petar

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Recent advances in information science / Boras, Damir ; Mikelić Preradović, Nives ; Moya, Francisco ; Roushdy, Mohamed ; Salem, Abdel_Badeeh M. - Dubrovnik : WSEAS Press, 2013, 324-329

ISBN
978-960-474-304-9

Skup
7th European Computing Conference 2013 (ECC '13)

Mjesto i datum
Dubrovnik, Hrvatska, 25.06.2013. - 27.06.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
social capital; social networking; virtuality; reality

Sažetak
This paper compares the relationships between virtual social capital acquired on two mainstream social networks – Facebook and LinkedIn – and real-world business opportunities. Using quantitative research methodology, the case of Facebook has already been explored at the sample of more than 100 students of the Polytechnic of Zagreb in the recent study conducted by the same group of authors [1]. This study explores the relationships between social capital acquired at LinkedIn and real-world business opportunities and compares found results with the case of Facebook. On such basis it draws connections between real and virtual habitats of students at the Polytechnic of Zagreb and their career prospects, identifies methodological restrictions to found conclusions, and proposes several directions for future research.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti, Sociologija, Demografija

POVEZANOST RADA