Naslov
Analysis of On-line Survey about Need for Presence of Higher Education Institutions on Social Networks: a Step Towards Creation of Communication Strategy

Autori
Golubić, Kruno ; Lasić-Lazić, Jadranka

Izvornik
CIT. Journal of computing and information technology (1330-1136) 20 (2012), 3; 189-194

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
survey ; presence on social networks ; higher education institutions ; communication strategy

Sažetak
The use of social networks among higher education institutions in Croatia is not widespread. An anonymous on-line survey about the importance of institutional presence on social networks was conducted during a ten-day period in May 2011 and included a questionnaire which was distributed to students and employees of two Zagreb based institutions. The results of the survey are interpreted and presented in this paper. These results can be used as a general guideline toward the creation of communication strategy for the presence of higher education institutions on web based social networks.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA