Pregled bibliografske jedinice broj: 631524
Allocation of the advertising funds at the foreign tourist market by using the multicriteria analysis
Allocation of the advertising funds at the foreign tourist market by using the multicriteria analysis // Acta turistica, 4 (1992), 1; 133-147 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 631524 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Allocation of the advertising funds at the foreign tourist market by using the multicriteria analysis
Autori
Babić, Zoran
Izvornik
Acta turistica (0353-4316) 4
(1992), 1;
133-147
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
tourist market; advertising; multicriteria analysis
Sažetak
This paper deals with a problem area of constructing and shaping criteria for the purpose of conducting the process of allocating the foreign tourism advertising funds relied on the expected effects which are to be given by the individual market segments. using a multicriteria ranking, an analysis of the given problem is carried out, as well as ranking of the separate market segments in accordance with the expected economic effects.
Izvorni jezik
Engleski
Znanstvena područja
Matematika, Ekonomija
Citiraj ovu publikaciju:
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