Naslov
Exploring Export Promotion Policy From Justice Perspective : A Case Study

Autori
Miočević, Dario

Izvornik
Journal of macromarketing (0276-1467) 33 (2013), 4; 342-353

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
export promotion programs; distributive justice; export promotion policy; affirmative action; exporting

Sažetak
Exporting presents one of the most viable ways to internationalize, especially for the small and medium-sized enterprises. In order to enhance national exporting activity, nations strive to implement various export-oriented policies one of which are export promotion (EP) programs. However, unlike the mainstream field of inquiry, this paper takes a public policy perspective in analyzing the EP programs through the lens of distributive justice as an instrument that is achieved by the means of affirmative action. The study uses exploratory research design with a goal of discovering the properties of the resource allocation policy behind specific Croatian financial aid-related EP program. Based on the findings from the ANOVA, and regression analyses, it is evident that exporters with larger resource capacities receive significantly higher EP funding but fail to improve their export performance in the following year. These findings question the plausibility of current EP practices which are discussed in the theoretical and public policy implications. In the end, the limitations and directions for further research are provided.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA