Naslov
ARCHIVAL INSTITUTIONS AND RELATIONSHIP WITH MEDIA

Autori
Pavelin, Goran ; Tabori, Sanja ; Gusić, Ana

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo

Izvornik
RAMS- CONFERENCE AND SCHOOL ON RECORDS, ARCHIVES AND MEMORY STUDIES / - Zadar : Sveučilište u Zadru, 2013, 25-25

Skup
RAMS- CONFERENCE AND SCHOOL ON RECORDS, ARCHIVES AND MEMORY STUDIES

Mjesto i datum
Zadar, Hrvatska, 06.05.2013. - 10.05.2013

Vrsta sudjelovanja
Radionica

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
media ; archival institutions ; PR communication

Sažetak
The purpose of the workshop is to sensitize the participants of the conference on the need for opening the archive to the public, in a way that the institution cooperates with the media, pointing to his own mission and goals, that is, what the archive does and what is its importance for society as a whole (is it only the preservation of records and/ or their use). Archives are informing the public about their importance through the media, for example, sending press releases, news or feature stories about the exhibitions, anniversary celebration, the valuable information resource, the organization of educational programs (for primary and secondary schools and universities), donations, or by creating their good promotional materials (posters, slogans, flyers, catalogues, brochures). Practical mission of workshop is to adopt good writing skills for composition of news, reports, coverage, respecting the characteristics of individual media – print, radio, TV, Internet, and creating our own media archives inside archives. The participants will select a subject matter that will be placed in the media according to the priorities of their institution. Within the scheduled time limit, the examples of good practice will be presented to the participants in terms of successful archival cooperation with the media. The objectives of the workshop, working material, the bibliography and contacts of the organizing team of the workshop will be distributed to the participants by e-mail.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

Napomena
Riječ je o radionici, održanoj u sklopu navedenog znanstvenog skupa. Sadržaj radionice s popratnom literaturom dostupan na: http://ozk.unizd.hr/rams/wp-content/uploads/2013/04/Brosura-program-A4.pdf

POVEZANOST RADA