Naslov
ARCHIVAL INSTITUTIONS, OUTREACH , AND MEDIA AND PUBLIC RELATIONS

Autori
Pavelin, Goran

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
RAMS- CONFERENCE AND SCHOOL ON RECORDS, ARCHIVES AND MEMORY STUDIES / - Zadar : Sveučilište u Zadru, 2013, 23-24

Skup
RAMS- CONFERENCE AND SCHOOL ON RECORDS, ARCHIVES AND MEMORY STUDIES

Mjesto i datum
Zadar, Hrvatska, 06.05.2013. - 10.05.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
role of archives ; managing of archival institutions ; communication ; outreach ; public relations

Sažetak
At a time when globalization and technological developments affect all areas of research and education, archives cannot exist as isolated institutions, exclusively dedicated to the professional and research activities of a few people. Most members of the population do not come into contact with primary sources such as those that archives contain during their lifetimes, because of a lack of awareness and even less understanding of archives. The key role of archives, therefore, should be raising awareness and spreading knowledge about the importance of archives to cultural heritage, and the richness of archival material and its significance to society. By expansion of archival activities such as systematic outreach, and the establishment and maintenance of relationship with the public, a more positive image of archives is being developed. Some of the ways in which archives can accomplish the role of informing the public about the goals, problems, and outcomes of their work include developing ongoing relationships with the public, and especially by working closely with journalists, editors, and representatives of the administration, by collaborating with other institutions, organizing press conferences, and by reaching out to donors. The most effective communication mechanisms should be both informative and persuasive. Public relations (PR) should include all relevant internal (e.g., intranet, meetings and bulletin boards) and external publications media in an attempt to create consistency between organizational goals and social expectations. This is usually achieved by aligning user priorities for materials and their social needs with the archives' goals, by maintaining relationships with he press and digital media (e.g., radio. TV, Internet) or by sending press releases and news for media when organizing public programs, exhibitions, performances in the media ; and ultimately, in wise planning of websites for the archives.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

Napomena
Zbornik sažetaka je dostupan na: http://ozk.unizd.hr/rams/wp-content/uploads/2013/04/Brosura-program-A4.pdf

POVEZANOST RADA