Naslov
Crisis Management Dilemmas: Differences in Attitudes towards Reactive Crisis Strategies among future Business Professionals in Croatia

Autori
Tipurić, Darko ; Skoko, Božo ; Jugo, Damir ; Mešin, Marina

Izvornik
Montenegrin journal of economics (1800-5845) 9 (2013), 2; 27-37

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Crisis Communication ; Crisis Management ; Communication Strategies ; Public Relations ; Business Profesisionals

Sažetak
For a corporation, a crisis is a circumstance in which it cannot function properly, which affects the organizational ability to function, prevents the achievement of goals, as well as the very survival of the organization. In this paper, we analyse the process of crisis communication, characteristics of known reactive crisis communication strategies and examine if there are differences in attitudes towards reactive communication strategies among future business professionals. In order to do so, we use two samples of undergraduate seniors at the University of Zagreb: business school students and public relations students. Namely, in the future students of business will assume overall management of organizations of different types, while their colleagues studying public relations will be in a position to lead the communication of these organizations, with both groups mutually cooperating. To test the differences in tendencies towards certain reactive strategies we used a survey methodology where students were presented with hypothetical situations. By conduction of a comparative analysis of their responses and tendencies to use specific strategies, our research results show that there are significant differences between the two groups. Students of public relations have a greater tendency to use active strategies compared to their counterparts studying business economics, who in turn display greater caution and passivity in their approaches. Based of our findings it can be concluded that both groups require further training and the acquisition of practical experience to be able, at the highest level, to face, handle and successfully resolve crisis communication situations that were presented to them during the research.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

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