Naslov
Marketing in rural tourism: the Croatian example

Autori
Demonja, Damir ; Gredičak, Tatjana

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Romanian rural tourism in the context of sustainable development ... / Talaba, Ion ; Haller, Alina-Petronela ; Herciu, Mihai ; Ungureanu, Danut - Iași : Romanian Academy Iasi Branch : „Gheorghe Zane“ Institute for Economic and Social Researches : Tehnopress, 2013, 121-128

ISBN
978-606-687-004-7

Skup
15th International Conference" Romanian rural tourism in the context of sustainable development: present and prospects

Mjesto i datum
Vatra Dornei, Rumunjska, 23.05.2013. - 25.05.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Recenziran

Ključne riječi
Croatia, rural tourism, marketing, product, promotion, examples, experiences

Sažetak
Marketing is indispensable in the evaluation of rural areas content resources in function of tourism development. Systematic inclusion of rural resources in the tourist offer can become one of the most important drivers of tourism development in areas where tourism is underdeveloped. The task of the regional development holders of tourism based on market approach valorization of resources in rural areas are to identify resources in the region, to develop and raise the quality of tourism products, identify and coordinate the holders of tourism development projects, and to encourage local and regional initiatives. Also, it is necessary to create the conditions relating to build adequate traffic and accommodation infrastructure, and design promotion. Adequate promotion emphasizes the specificity and understandable, compelling reasons to choose one tourist destination, and potential tourists, according to individual preferences and economic possibilities, choosing a specific tourist destination. This paper shows the importance of applying the marketing valorization potentials of rural resources in function of rural tourism development as a powerful tool for achieving competitive advantages in the global economy and constant efforts to improve tourism. Consequently, experiences of effective implementation of marketing governance of tourism resources in rural areas of the Republic of Croatia are presented and evaluated. Also, the best practice examples of rural tourism entrepreneurial projects in rural areas in Croatia are analyzed. In this way, contribute to the development of scientific knowledge about the impact of the marketing management of rural tourism from an economic point of view is given, which may influence the development of tourism in general, and the economy in whole, no matter where it is applied/implemented.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Etnologija i antropologija

POVEZANOST RADA