Naslov
Vertical collaboration in the supply chain

Autori
Renko, Sanda ;

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Supply chain management - New perspectives

Urednik/ci
Renko, Sanda ;

Izdavač
IntechOpen

Grad
Rijeka

Godina
2011

Raspon stranica
183-198

ISBN
978-953-307-633-1

Ključne riječi
Supply chain, vertical collaboration, retailers. suppliers

Sažetak
This paper is an attempt to reveal the importance of the collaboration between retailer and their suppliers in the supply chain. The fact is that today’s competitive pressure to improve efficiency and to deliver added value for customers, forced all members of the supply chain to change the way of their business relationships. As major players in the supply chain, both retailers and their suppliers have recognized benefits of their closer relationships and the need to transfer from the traditional relationship which has experienced a high level of conflict between chain members. Some of well-known initiatives of suppliers and retailers have included Efficient Consumer Response (ECR), and Collaborative Planning, Forecasting, and Replenishment (CPFR) (Booz & Company, 2009), but in the praxis, a broad-based strategic collaboration remains a rarity, and most retailers still do not consider building collaborative value a core activity.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA