Naslov
Internet marketing as business concept in textile industry

Autori
Penava, Željko ; Novak, Ivan

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Book of Proceedings of the 5th International Textile, Clothing & Design Conference / Dragčević, Zvonko - Zagreb : Tekstilno-tehnološki fakultet Sveučilišta u Zagrebu, 2010, 857-862

Skup
5th International Textile, Clothing & Design Conference

Mjesto i datum
Dubrovnik, Hrvatska, 03.10.2010. - 06.10.2010

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
e-Marketing ; internet marketing in textile industry ; marketing concept ; distribution channel

Sažetak
Internet as a business tool is not globally widespread as it should be due to reasons mentioned in paper. According to those reasons, it is clear that Internet is globally not available to everyone, but despite that, companies that operate either regionally or globally are increasingly using online modalities of operations, because otherwise they wouldn't be considered as a serious competition. Any company that intends to expand the business (not just global) must use the concept of Internet marketing as a significant force presentation of its products and brands. Main question for this paper is whether the company can rely on e-marketing to even partially ensure proper business operation. So, this paper analyzes some application circumstances of e- marketing and use of e-commerce in the sectors of textile industry. The results of research suggest very restricted possibilities of use and application of e-marketing concept in the textile industry of Croatia.

Izvorni jezik
Engleski

Znanstvena područja
Tekstilna tehnologija, Ekonomija

POVEZANOST RADA