Naslov
Crisis Communication Strategies in the Corporate Governance Process

Autori
Jugo, Damir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 1st International OFEL Conference on Corporate Governance / Tipurić, D ; Podrug, N. - Zagreb : Centar za istraživanje i razvoj upravljanja (CIRU), 2013, 796-806

ISBN
978-953-57413-2-9

Skup
1st International OFEL Conference on Corporate Governance: Organizational, Financial, Ethical and Legal Issues on Corporate Governance

Mjesto i datum
Dubrovnik, Hrvatska, 12.04.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
corporate governance ; crisis ; crisis communication ; public relations ; reactive strategies

Sažetak
In the corporate governance process managers often face numerous different crisis situations, which force them to communicate with all target groups of their organizations. In a situation when an organization is under intense criticism or serious allegations, managers at its helm are forced to communicate reactively and, as much as possible, to neutralize negative consequences that the crisis could have on the organization’s image. Managers have two choices at that point: to communicate without any plan and leave the communication up to chance or to use one of the available crisis and reactive communication strategies. Numerous theorists suggest that good communication in a crisis situation can support or even enhance an organization’s image in the public, while poor handling or lack of communication can have a particularly negative impact on its market activities in the future. The author analyses all aspects and the context of crisis communications management in corporations and provides an overview of basic elements of a crisis communications situation ; from all factors that crises often cause, types of crisis situations that could happen to corporations, to methodology for defining target audiences and desirable structure and content of a crisis communication plan. The author also summarizes and provides an overview of the main principles of communication with the media in crisis situations whose reporting is often crucial in the process of influencing target groups and, thereby, the corporate image. The author dedicates special attention to an overview of available reactive communication and public relations strategies, their specificities, as well as the conditions in which they would be wise to use.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA