Naslov
PERCEPTION OF THE IMPORTANCE OF THE STRATEGIC PLANNING FOR THE EMPLOYEES MOTIVATION

Autori
Daraboš, Maja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development / Filipović, Davor ; Goltnik Urnaut, Anita - Varaždin : Varazdin development and Entrepreneurship Agency, Varazdin, Croatia ; Faculty of Commercial and Business Sciencies, Celje, Slovenia, 2013, 943-950

ISBN
978-961-6825-73-3

Skup
2nd International Scientific Conference

Mjesto i datum
Pariz, Francuska, 05.04.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Croatia; Employees; Motivation; Retail chains; Strategic planning

Sažetak
Strategic planning is a very important business activity. It is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. In order to determine the direction of the organization, it is necessary to understand its current position and the possible avenues through which it can pursue a particular course of action. For an organization’s vision and mission to be effective, they must become assimilated into the organization's culture. They should also be assessed internally and externally. The internal assessment should focus on how members inside the organization interpret their mission statement. The external assessment — which includes all of the businesses stakeholders — is valuable since it offers a different perspective. These discrepancies between these two assessments can provide insight into their effectiveness. It seemed very interesting to explore the involvement of employees in the process of strategic planning in retail chains in Croatia and the impact of the level of involvement to their motivation. The aim was to investigate the extent to which employees at different hierarchical levels are involved in the strategic planning process. The results showed that the top management is mostly involved, as expected, that has a negative influence on employee motivation. It is also shown that the impact on employee motivation in retail chains is positive only if management realizes the importance of participation of employees at all levels in the process of defining and creating strategic planning.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA