Naslov
EROSION OF COMPETITIVE ADVANTAGE IN HYPERCOMPETITION

Autori
Daraboš, Maja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 1st International OFEL Conference on Corporate Governance / Tipurić, Darko ; Podrug, Najla - Zagreb : Centar za istraživanje i razvoj upravljanja (CIRU), 2013, 649-658

ISBN
978-953-57413-2-9

Skup
1st International OFEL Conference on Corporate Governance

Mjesto i datum
Dubrovnik, Hrvatska, 12.04.2013

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
hypercompetition; sustained competitive advantage; temporary competitive advantage; competitive dynamics

Sažetak
During the last two decades competitive dynamics is becoming more evident in many industries, even in industries that were recently considered relatively stable. This change from static to dynamic competition, a trend ignored by most strategy models, is called the hypercompetitive shift. The shift is visible through the sudden increase in competitive activity, greater variability in the profitability of the industry, and the significant changes in firms' market share. Sustainability of the competitive advantage depends primarily on the industrial context in which the company operates and on the nature and possible sources of advantage. The competitive advantage is not sustainable, but more temporary and the duration of firms' advantage is contracted as a result of dynamic interactions with competitors. The environment where the advantages are fast creating but also eroding is called hypercompetition (D'Aveni, 1994). It is characterized by intensive and fast moves of competitors where firms have to be rapid in developing and eroding their own advantages, in other words constantly endanger advantages of competitors. The fundamental consequence of hypercompetition is the temporary nature of competitive advantage. There is no evidence, however, about the real drivers of temporary competitive advantage and the increased volatility of the returns. This paper will illustrate the new conditions that appear with hypercompetition and a theoretical overview of prior research regarding this field will be given.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

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