Naslov
Human resources as an element of Internet marketing mix in hospitality

Autori
Andrlić, Berislav ; Šostar, Marko ; Devčić, Anton

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of International conference „Trends and Challenges in the Economic Development" Varna, Bulgaria / - : University of Economics Varna, 2012, 186-193

ISBN
978-954-21-0603-6

Skup
International conference „Trends and Challenges in the Economic Development“

Mjesto i datum
Varna, Bugarska, 10.05.2012. - 11.05.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
hospitality ; Internet marketing

Sažetak
There is no doubt point out that human resources in the hospitality industry are an important element in e-marketing mix. In addition to the traditional roles of staff in the online environment, technology development, communications staff and guests are transferred into the virtual environment, which gets a whole new dimension. It comes to the creation of so-called- virtual communities that occur in parallel with the communication in the offline environment. These two views of human resources in the hospitality industry will be discussed below. Focus of the paper will be on the new trends and techniques in human resource marketing on European and Croatian hospitality market. With explained procedures of human resource marketing we can improve the marketing process in a way that the hotel staff using information technology to connect with their guests. The effort is necessary on both sides, in order to achieve communication, and guests have acquired the habit of using modern e- marketing applications in the hospitality industry.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA