Naslov
Aspects of use of Internet promotion strategy in hotel management

Autori
Andrlić, Berislav ; Lacković, Krešimir ; Kuzmanović, Siniša

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of 8th Annual International Bata Conference for Ph.D. Students and Young Researchers / - Zlín : Tomas Bata University, 2012, 1-10

ISBN
978-80-7454-013-4

Skup
8th Annual International Bata Conference for Ph.D. Students and Young Researchers

Mjesto i datum
Zlín, Češka Republika, 19.04.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
management ; strategy ; Internet promotion ; technology

Sažetak
Promotion as part of marketing management plays a crucial role in touristic e-marketing mix primarily due to the fact that demand and supply markets are physically separated from one another. By using effective Internet promotion methods it is possible to reduce this gap and virtualize an offer as much as possible. Development of communication relationships based on Internet technology provides continuous communication and information exchange between tourism subjects and their clients in order to achieve progress evaluation, goal adjustment and marketing business in ever-changing conditions. This paper deals with some new models of Internet promotion as part of management in hotel industry, according to the latest statistics from the European market.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA