Pregled bibliografske jedinice broj: 624027
Business and marketing process analysis of key performance indicators in public services
Business and marketing process analysis of key performance indicators in public services // Proceedings of the 5th International Conference Globalization and Higher Education in Economics and Business Administration (GEBA 2011)
Iași: Alexandru Ioan Cuza University, 2011. str. 829-837 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 624027 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Business and marketing process analysis of key performance indicators in public services
Autori
Andrlić, Berislav ; Hak, Mario
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 5th International Conference Globalization and Higher Education in Economics and Business Administration (GEBA 2011)
/ - Iași : Alexandru Ioan Cuza University, 2011, 829-837
Skup
International Conference Globalization and Higher Education in Economics and Business Administration (5 ; 2011)
Mjesto i datum
Iaşi, Rumunjska, 20.10.2011. - 22.10.2011
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
marketing ; management ; key performance indicators ; tax administration
Sažetak
Organizations nowadays cope with greater difficulties arising from challenges of growing markets and rapidly changing factor of client behaviour. As a result, some organizations have started developing new marketing and business strategies. These facts indicate that there are many opportunities for the development of marketing management in government institutions, such as Ministry of finance of the Republic of Croatia. The Tax Administration is the administrative organization within the Ministry of Finance whose basic task is to implement tax regulations and regulations concerning the payment of obligatory contributions. Strategic approach is based on relationship with customers (tax payers). The aim of Tax Administration of Croatia (CTA) is to become tax payer service adjusted with their obligations. Intention of the paper is to determinate need for implementing new processes based on developement of new technologies, including key performance indicators. This process is part of so called marketing management within the triad: government institutions-businesse environment – society. This paper offers a contribution through the research of a marketing management performance indicators at a Tax Administration in Croatia in function of improving marketing relations with clients-tax payers.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
