Naslov
Business process reengineering in function of improving marketing relations with clients

Autori
Andrlić, Berislav ; Hak, Mario

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of 7th Annual International Bata Conference for Ph.D. Students and Young Researchers / - : Tomas Bata University in Zlín Faculty of Management and Economics, 2011, 8-13

ISBN
978-80-7454-013-4

Skup
7th Annual International Bata Conference for Ph.D. Students and Young Researchers

Mjesto i datum
Zlín, Češka Republika, 12.04.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Business Process Reengineering ; marketing ; technology ; clients

Sažetak
Companies nowadays cope with greater difficulties arising from challenges of growing markets and rapidly changing factor of client behaviour. As a result, most companies have started developing BPR (Business Process Reengineering). These facts indicate that there are many opportunities for the development of BPR in government institutions, such as Ministry of finance of the Republic of Croatia. The Tax Administration is the administrative organization within the Ministry of Finance whose basic task is to implement tax regulations and regulations concerning the payment of obligatory contributions. Strategic approach is based on relationship with customers (tax payers). The aim of Tax Administration of Croatia (CTA) is to become tax payer service adjusted with their obligations. Intention of the paper is to determinate need for implementing new processes based on developement of modern technologies. This paper offers a contribution through the primary research of a BPR implementation at a Tax Administration in Croatia in function of improving marketing relations with clients.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA