Naslov
The "Istrian Music Road": a Brand Linking Music and Tourism

Autori
Gortan-Carlin, Ivana Paula ; Orlić, Ivona

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Conference Proceedings - Soundtracks: Music, Tourism and Travel / Carl, Daniela - Leeds : International Centre for Research in Events, Tourism and Hospitality (ICRETH), Leeds Metropolitan University, UK, 2012, 1-10

ISBN
978-1-907240-31-7

Skup
Soundtracks: Music, Tourism and Travel

Mjesto i datum
Liverpool, Ujedinjeno Kraljevstvo, 06.07.2012. - 09.07.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Nije recenziran

Ključne riječi
glazba i turizam; istarski glazbeni identitet; glazbene ceste; tradicija; Istra
(music and tourism; istrian music identity; music roads; tradition; Istra)

Sažetak
Besides rest, a modern tourist seeks to indulge his senses in the intended destination. Such needs are expressed in the form of a search for authenticity of the destination. Music is a mass-consumption art and can be divided into a number of genres (art, spiritual, traditional, entertaining). The paper analyses the use of native/authentic Istrian elements of music which are present across all music genres. The paper emphasizes and interprets the elements of creation and acceptance of traditional music in the present day. The authors pay special attention to traditional music and festivals held in Istria. They also raise the questions of originality/authenticity of certain festivals. On the basis of a research of the music audience, the conclusions are drawn whether tourists look for the authentic and to what level and what music content and genres they wish to find in the destination. Furthermore, based on the research, the authors present models of music itineraries, namely the "music roads" for the territory of Istria with regard to each music interest area (music and art tourism, music and history tourism, music heritage tourism, music and spiritual tourism, music and entertainment tourism) thus creating a musical and tourist brand of the "Istrian Music Road". The authors also note a trend to distribute the musical events throughout the whole year in order to extend the tourist cultural offering. Is interesting to note the need for music created by the inhabitants of Istria outside the range of tourists, shows and events. The paper opens some questions: is the original authenticity losing its strength by being offered to tourists or is it this offering that keeps it alive? Do tourists want a pretend authenticity or the "real" one and can this be found?

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Znanost o umjetnosti

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