Naslov
Consumer attitude and behaviour towards food market and consumers right in Una Sana Canton

Autori
Alibabić, Vildana ; Šertović, Edina ; Jokić, Stela ; Bajramović, Melisa ; Mujić, Ibrahim

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 22nd International Scientific-Expert Conference of Agriculture and Food Industry / - , 2011, 270-272

Skup
22nd International Scientific-Expert Conference of Agriculture and Food Industry

Mjesto i datum
Sarajevo, Bosna i Hercegovina, 28.09.2011. - 01.10.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Domaća recenzija

Ključne riječi
consumer behavior; consumer right; food products; food labeling

Sažetak
The aim of this study was to examine consumer attitudes and behaviours related to food products in the market of Una Sana Canton. The research was conducted during period from 2009 to 2011 in the eight municipalities. Questionnaires were accomplished through direct contact with 280 adults and were consisted of several groups of questions related to the socio-demographic characteristics, attitudes of consumers according to the food choice, quality and labelling, as well as to the consumers’ rights. The sample of subjects was mainly females (62.4%), average age 43 years, mostly with just secondary education (61.4%). Average earnings of examines were around 400 €, while the unemployment rate was around 40%. The decision to purchase some food product over 80% of consumers were made on the basic of quality, however, just 22.6% of them do know what the product quality is, which indicates the high degree of ignorance. Their perception of quality was not based on assumptions and/or wrong perceptions of the various media. Also, 74.5% of examines believes that domestic products have better quality, but over 80% of them don’t know why. In accordance with labelling of food product, 84.6% of examines checked the data of product usage, but only 11.2% are interested to the nutrition and health claim. There were statistically significant differences (ANOVA, Duncan’s post-hoc test p < 0.05) in the attitudes of consumers depending on their location and gender. Consumers answers showed that they do not have a proper perception about their consumer rights which leads to the recommendation that state institutions in the system should be intensified to inform consumers.

Izvorni jezik
Engleski

Znanstvena područja
Prehrambena tehnologija

POVEZANOST RADA