Naslov
Regionalisation, Heredity and Sense of Place

Autori
Pecotich, Anthony ; Crnjak-Karanović, Biljana ; Dedić, Goran

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
IDENTITET JADRANSKOG PROSTORA HRVATSKE: RETROSPEKT I PROSPEKT

Urednik/ci
Crnjak Karanović Biljana, Derado Dražen, Fredotović Maja, Petrić Lidija

Izdavač
Ekonomski fakultet Sveučilišta u Splitu

Grad
Split

Godina
2012

Raspon stranica
1-10

ISBN
978-953-281-046-2

Ključne riječi
regionalisation, uneven development, identity, heredity, sense of place, marketing perspective

Sažetak
Uneven regional development is a problem for the economic development of many nations. A major consequence of this is human movement that breaks place attachment and leads to a destructive loss of heredity, identity, and even social conflict. We attempt to develop strategic actions from a uniquely marketing perspective. Essentially, our major prescriptions to deal with the problems of regionalism for the various parties (government, business and state enterprises) involve implementation of a proactive, localized marketing approach. Given that, some of the more specific direct actions that should be taken are suggested.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA