Naslov
Influence of children on marketing of tourism destination attributes

Autori
Bošković, Desimir ; Težak Damijanić, Ana ; Saftić, Darko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Knowledge and business challenge of globalisation in 2012 / Merkač Skok, Marjana ; Cingula, Marjan - Celje : Faculty of Commercial and Business Sciences Celje, 2012, 35-42

ISBN
978-961-6825-67-2

Skup
4th International scientific conference Knowledge and business challenge of globalisation in 2012

Mjesto i datum
Celje, Slovenija, 15.11.2012. - 16.11.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tourism destination attributes marketing; decision making process; influence of children; Istria County

Sažetak
Children play important role in the decision making process, so they are also important factor in marketing certain attributes of tourism destination. The main aim of this paper is to determine the differences between groups of tourists, those who were accompanied by children and those that were not, from the aspect of importance they place on various tourism destination attributes. Data was collected from July, through September 2010 as a part of a research on tourists’ attitudes related to importance of environmental preservation on a sample of tourists staying in seven seaside tourist resorts in the Istria County. Differences were determined using t-test. Significant differences between the groups were found from the aspect of protected areas, entertainment, cultural events, exhibitions and museums, transport accessibility, sports and recreation, excursions and climate. The results suggest that children are important factor in marketing tourism destination attributes.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA