Naslov
Determinants of competitive advantage in tuna farming industry in Croatia

Autori
Jusup, Iva ; Hruška, Domagoj ; Primorac, Dinko

Izvornik
Journal of Enterprising Communities (1750-6204) 7 (2013), 1; 95-102

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Competitive Advantage ; Croatia ; Kali Tuna Ltd. ; Tuna Farming

Sažetak
Contribution of the fisheries sector to Croatian GDP holds a constant of 0, 2%. Such a small percentage of the share of primary sector in GDP is common in developing and developed countries. Nevertheless, a stable percentage imposes the stability in the industry, and the unexplored areas for improvement. Tuna farming, as the segment of the primary sector, is a relatively new business activity in Croatia, which began in 1996, as a test-project of a few Croatian immigrants. Today, only three companies are involved in tuna farming in Croatia, with most of its production intended to the foreign markets, especially for the Japanese market. Although with great development potential, it is important to indicate a lack of supporting industries, which are still largely imported from other European countries. Taking into account a growing demand for healthy and natural food, and also the Japanese market as an inexhaustible source of demand for fresh-fish products, tuna farming represents a promising segment that encourages economical and demographical development. It represents both a significant export-potential for the Croatian economy, and a motive for young, educated people to reduce rural to urban areas migration. This paper presents a general state of tuna farming in Croatia, with emphasis on the case of the company Kali Tuna Ltd., the pioneer of tuna farming in Croatia. The purpose is to gain a wide picture of competitive aspect of this developing industry, to show its impact on the economy and society, but also to identify possibilities for improvement of current and future industry- involved companies.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA