Naslov
The Improving of Business Efficiency in Relationship between Tour Operators and SHME'S using ICT

Autori
Krzelj - Colovic Zorica, Mihajlovic Iris

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Annals of DAAAM for 2011. & Proceedings of the 22th International DAAAM Symposium / Katalinić, Branko - Beč : DAAAM International Vienna, 2011, 141-142

ISBN
978- 3-901 509-83-4

Skup
22th International DAAAM Symposium Intelligent Manufacturing & Automation: Power of Knowledge and Creativity

Mjesto i datum
Beč, Austrija, 23.11.2011. - 26.11.2011

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tour operator; small and medium sized hospitality enterprises; information and communiction technology; distribution channels

Sažetak
This paper examines the relationship between tour operators and small and medium sized hospitality enterprises. Changes of preferences and needs influenced on different values appriciated from tourist demand. According that changes the subjects of tourist supply must be oriented in offering through their tourist products. Tour operators must adopt its traditionally homogenious product - means packages through their innovative offer. Tour operators must adopt its traditionally homogenious product - means packages throught specifical tourists preferences. The possibilities that the environment provides, which would SMHE'S (small and medium sized hospitality enterprises)have to recognize and incorporate into their business processes, resulting primarily from the location of their receptive tourist countries.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA