Naslov
Strategic Quality Management in a Tourist Company

Autori
Biočina Lobaš, Iris ; Račić Mihovil

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Zbornik posvetovanja z mednarodno udeležbo Management in globalizacija, 20. Znanstveno posvetovanje o razvoju organizacijskih ved / Vukovič, G - Kranj : Fakulteta za organizacijske vede Univerze v Mariboru, 2001, 546-562

ISBN
961-232-119-1

Skup
20. Znanstveno posvetovanje o razvoju organizacijskih ved - Management in globalizacija

Mjesto i datum
Portorož, Slovenija, 28.03.2001. - 30.03.2001

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
SQM; Information; Tourism; Monitoring; Quality Control

Sažetak
Business and market globalization has a great influence on redirection and reversal of trends within the process of strategic quality managament in tourist companies. If quality is defined as a "set of benefits" of products or servieces, enabling them to satisfy buyer's needs (where specific and dynamic character of category -"need" is regulary applied to quality), it is necessary to stress the importance of specification and coordination of producers and techniques related to every task, representing a prerequisite for a simplier implementation of a policy which complements the company's mission and enhances the realization of long-term quality goals. The presence of quality in every segment and time period of managing process represents a guarantee for a long-term succes of a company, including tourist company. This paper confirms all the above stated, which is represented best by the already known statement that "competitiveness" of quality dimension within the business process must be present as a relevant market means, but also must be incorporated into the long-term goal.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

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