Naslov
The Role of Text Genres Offer and Authorisation/Approval in Management Communication

Autori
Jurin, Suzana

Izvornik
Tourism and hospitality management (1330-7533) 17 (2011), 2; 175-304

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Management in tourism and hospitality ; specific communication models of tourism and hospitality management ; text genres ; text types ; unilateral commisives

Sažetak
The paper presents and analyses text genres offer and authorisation/approval as unilateral text types that are mostly used for communication purposes in tourism and hospitality management. Unilateral commisives, their function and definiton are discussed and text genres offer and authorisation/approval are analysed according to the methodology of text linguistics. Text genres are crucial for gaining success in corporate communication. Depending from the type of corporate ideology and philosophy, text genres offer and authorisation/approval show characteristics on the micro and macro structural level in communication, they show specific vocabulary, grammatical structures and syntax. Communicative function and implementation of texts is discussed.

Izvorni jezik
Engleski

Znanstvena područja
Filologija

POVEZANOST RADA