Naslov
The Quality of Information and Related Sources of Information as an Assumption for Effective Decision-Making Process for Tourist to Travel in the European Tourism Market
(The Quality of information and Related Sources of Information as an Assumption for Effective Decision-Making Process for Tourist to Travel in the European Tourism Market)

Autori
Mihajlović, Iris ; Krželj-Čolović Zorica

Izvornik
Mediterranean journal of social sciences (2039-9340) 3 (2012), 5; 97-103

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Qualitity of Information; Sources of Information; Demographic Characteristics of Tourists; Dynamic Market Environment; Crisis
(qualitity of information; sources of information; demographic characteristics of tourists; dynamic market environment; crisis)

Sažetak
Assumption of effective decsion-making process for tourists on a trip is based on quality information. In order to gain insight of the source of information about tourist' decisions related to travel and to the European tourist market, a secondary research was conducted. Subjects-tourists, who participated in the survey, were asked to indicate which sources of information they use when making decisions about travel plans by valuing different sources of information as very important to less important ones. Survey results indicate highly prevailing sources of information such as "recommendations of friends and colleagues" and the Internet as a new technological solution tourists use when making decisions about their travel resort. The most important sources of information, according to the demographic characteristics of respodents in all 27 EU Members States, were also analyzed. In this paper, preliminary results are brought in connection with the timeframe and poor economic condition determing the behavior of consumers and their capabilities related to travel and hence the frequency of travel, tourism, trends, alternative travel destinations which are a result of most acceptable solutions to these conditions.Classical sources of information, such as travel agencies with the exception of "recommandations of friends and colleagues" have new challanges and additional responsibilities on how to effictively implement stated technological solutions into new business processes.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA