Naslov
Usage of managerial tools in Republic of Croatia

Autori
Dabić, Marina ; Zorko, Iva

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, ostalo

Knjiga
Management, Governance and Entrepreneurship: New Perspectives and Challenges

Urednik/ci
Tipurić, Darko ; Dabić, Marina

Izdavač
Accent Press

Grad
Darwen

Godina
2012

Raspon stranica
116-135

ISBN
978-0-9562471-7-9

Ključne riječi
Managerial tools, Republic of Croatia, mergers and acquisitions

Sažetak
Managerial tools became inevitable in firms all around the globe regardless to the industry in which they are doing business. Even though the ultimate goal of application of any of the managerial tools is a rise of profit, there are certain differences in a way firms can achieve that (Baird et al., 2004) For example, some of the managerial tools will focus on customers – by examining their behavior and motivation, by developing closer relationships with them, developing their loyalty or interacting with them. Other tools will underline the importance of competition – through mergers and acquisitions, cooperation, comparison, even taking over superior business practices of rivals. Finally, some will emphasize the role of information technology development, cost reduction or higher quality of firms' goods and services. The aim of this paper was to examine the extent to which managers in financial institutions and non financial firms in Republic of Croatia actually know and use different managerial tools.

Izvorni jezik
Engleski

POVEZANOST RADA