Naslov
Stone age strategies in space age media: Gender differences in sexual signaling behavior on social networking sites

Autori
Mikloušić, Igor ; Karabegović, Mia ; Puljić, Lukrecija

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Human Behavior and Evolution Society Conference 2012, Poster Abstracts / Gangestad, Steven - Albuquerque (NM) : HBES, 2012

Skup
24th Annual Meeting of the Human Behavior and Evolution Society

Mjesto i datum
Albuquerque (NM), Sjedinjene Američke Države, 13.06.2012. - 17.06.2012

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Evolutionary Psychology; Human Mating; Social Networking; Online social networks; Mate Choice; and Sexual Selection

Sažetak
Building on the proposition that gender differences in mating strategies and intrasexual competition will be reflected in signaling behavior towards possible mates (i.e. Buss & Schmitt, 1993), we sought to examine if such strategies would be observable on social networking sites. A sample of 10 male and 10 female profile pictures was randomly selected from a large pool of Facebook users. The photographs were rated on nine criteria relevant to mate selection by 31 volunteer (15 male and 16 female, age span from 54 to 18). Previously established sexual differences were to a great extent confirmed in online social network setting. Ratings showed that males more frequently emphasized cues of social status, ambition and access to material resources, whereas females tended to emphasize features of physical appearance and of youthfulness. The categories of physical strength or athleticism, intelligence, high activity levels and flirtatious behavior were not in this case found to be gender-related. Finally, the perception of masculinity was mostly tied to the display of resources and physical strength, as was femininity to physical appearance and flirtatious behavior.The study shows the robustness of gender differences and mating-related behaviors, while offering guidelines for further exploration of human interactions through new media

Izvorni jezik
Engleski

Znanstvena područja
Psihologija

POVEZANOST RADA