Naslov
The adventure cruise market in the Mediterranean

Autori
Vojvodić, Katija

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Tourism & Hospitality Industry 2012: Trends in Tourism and Hospitality Management / Perić, J. - Opatija, 2012, 195-204

Skup
21st biennial international congress Tourism & Hospitality Industry 2012: Trends in Tourism and Hospitality Management

Mjesto i datum
Opatija, Hrvatska, 03.05.2012. - 05.05.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
niche cruise market; adventure cruising; the Mediterranean; coastal vessels; the Adriatic

Sažetak
The adventure cruising is a specific example of the niche market which consists of three different sectors including expedition/exploration, sail cruise and educational sector. In that sense, the issue of adventure cruising has been insufficiently explored in the scholarly tourism literature. As regards the key features of this market, a number of differences can be found in comparison with the mass cruise market. These primarily include ship capacity, base ports utilised for cruise operations, cruising regions, cruise operators and rating profile of the fleet. Passengers taking part in adventure cruising look for something in addition to the traditional cruise trip and focus on exploring and learning. In contrast to the mass cruise market, the adventure market is dominated by the Mediterranean. Consequently, the main aim of this paper is to analyse the adventure cruise market in the Mediterranean as well as its key determinants. In that context, a particular attention is devoted to the Adriatic as a destination for adventure-type cruises. The paper also uses the case study of a coastal vessel involved in the Adriatic cruises in order to identify and discuss a number of strategies for further growth.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA