Naslov
Unidroit guide to International Master Franchise Arrangements

Autori
Kukec, Ljiljana

Izvornik
Rim

Vrsta, podvrsta
Ostale vrste radova, ostalo

Godina
2007

Ključne riječi
Franchising; Master franchising; Franchise contracts

Sažetak
The UNIDROIT Guide to International Master Franchise Arrangements offers a comprehensive examination of the whole life of this type of arrangement, from the negotiation and drafting of the master franchise agreement and other associated agreements to the end of the relationship. It deals principally with the positions of the parties directly involved, i.e. the franchisor and the sub-franchisor but, in instances where it is considered to be of particular importance, the positions of others affected, such as sub-franchisees, are covered. In order to place master franchise agreements in context, the Guide examines the differences between franchise agreements and other types of distribution and representation agreements (Chapter 1). The Guide takes into account the fact that franchising may not always be the vehicle most suited to a particular business under consideration. The parties, in particu¬lar the franchisor, must consequently contemplate the possibility that other ways of doing business may answer their purposes better than franchising. The Guide therefore considers the factors that should be taken into consid¬eration by the parties when they decide upon the vehicle most appropriate for their business (Chapter 1). It also reviews the essential characteristics of unit franchising, which in the vast majority of cases takes the form of business format franchising (Annex 1), briefly examines the different forms of franchising that are available to the parties, the methods normally used to franchise internationally, and what is necessary to internationalise domestic franchise systems (Chapter 1). Of fundamental importance in a master franchise relationship are the rights that are granted to the sub-franchisor. Chapter 2 examines the differ¬ent assets that belong to the franchisor and to which the sub-franchisor is granted rights, including trademarks and other intellectual property rights (examined more extensively in Chapters 10 and 11). It also examines the three-tier structure of master franchise arrangements and the relationship between and among the parties involved (franchisor, sub-franchisor and sub-franchisee). The normal lack of a direct relationship between the fran¬chisor and the sub-franchisee is

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Predgovor hrvatskom izdanju napisan je na hrvatkom jeziku, a autorica Kukec, Ljiljana je ujedno i urednica hrvatskog izdanja ovog vodiča

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