Naslov
Sustainabilty Through Greening and Reversing the Supply Chain

Autori
Bajor, Ivona ; Babić, Dario ; Ivaković Babić, Morana

Izvornik
Logi (1804-3216) III (2012), 2; 7-13

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
reverse logistics; green logistics; sustainable supply chain; supply chain management

Sažetak
ABSTRACT Globalization and the global trend of greening imposed the implementation of different environmentally conscious strategies into existing supply chains. Green strategies are the result of the need for a perfectly closed supply chains and ground for sustainable one. Greening the supply chain is a tendency to minimize environmental impact of all activities in supply chain, when reversing it includes activities based on tendency to capture value or to properly dispose goods that entered again logistic distribution chain. When implementing reverse logistics activities into existing logistics system, one will expect to improve customer satisfaction (to have bonded and returned loyal consumers), to raise level of environmental conscience (as a matter of thinking and a marketing strategy on competitive global market), to keep profit inside company (by reducing costs) and to keep up with new law regulations. Besides reverse logistics, when observing from higher perspective, one can define reducing logistics costs by organizing a better and upgradable green logistics.

Izvorni jezik
Engleski

Znanstvena područja
Tehnologija prometa i transport

POVEZANOST RADA