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Pregled bibliografske jedinice broj: 60997

Managing of Communication Strategy

Juri, Božidar; Renko, Nataša
Managing of Communication Strategy // Informatologija, 33 (2000), 3-4; 181-186 (podatak o recenziji nije dostupan, prethodno priopćenje, znanstveni)

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Naslov
Managing of Communication Strategy

Autori
Juri, Božidar ; Renko, Nataša

Izvornik
Informatologija (1330-0067) 33 (2000), 3-4; 181-186

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopćenje, znanstveni

Ključne riječi
communication strategy management; exchange; promotion mix

Sažetak
The need and demand of consumers is the starting point of marketing discipline which presents not only an important organizational function but also the basic business philosophy of the modern companies of today. Marketing realizes the stimulation of trade by monitoring and satisfying the needs and demands of the consumers through managing the whole process from product making to its placing on the market.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA

Projekti:
067006

Ustanove:
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Nataša Renko (autor)

Avatar Url Božidar Juri (autor)

Citiraj ovu publikaciju:

Juri, Božidar; Renko, Nataša
Managing of Communication Strategy // Informatologija, 33 (2000), 3-4; 181-186 (podatak o recenziji nije dostupan, prethodno priopćenje, znanstveni)
Juri, B. & Renko, N. (2000) Managing of Communication Strategy. Informatologija, 33 (3-4), 181-186.
@article{article, author = {Juri, Bo\v{z}idar and Renko, Nata\v{s}a}, year = {2000}, pages = {181-186}, keywords = {communication strategy management, exchange, promotion mix}, journal = {Informatologija}, volume = {33}, number = {3-4}, issn = {1330-0067}, title = {Managing of Communication Strategy}, keyword = {communication strategy management, exchange, promotion mix} }
@article{article, author = {Juri, Bo\v{z}idar and Renko, Nata\v{s}a}, year = {2000}, pages = {181-186}, keywords = {communication strategy management, exchange, promotion mix}, journal = {Informatologija}, volume = {33}, number = {3-4}, issn = {1330-0067}, title = {Managing of Communication Strategy}, keyword = {communication strategy management, exchange, promotion mix} }

Časopis indeksira:


  • Scopus

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